corporate philanthropy

The “do good, feel good” phenomenon — we’ve all experienced that warm feeling from acts of altruism and charity at some point in our lives. Successful business leaders not only realise the importance of giving back to society, but they also consider the social and environmental responsibilities of their business with the ultimate goal of sustainable global development. This concept of business operations grounded in economic performance with a simultaneous consideration for the bigger picture is stylised as Corporate Social Responsibility (CSR), an idea which has been gaining traction and recognition in Malaysia.